One of the great advantages of agency life is that you get to experience a tremendous range of company types, brands, cultures and marketing strategies. Every day, we dive into different industry sectors and support a diverse array of clients and partners. We bring our expertise to each interaction but also have the opportunity to learn. Here at Current Asia, we have the privilege to work for and alongside some very savvy organisations that have their fingers on the pulse of great marketing. We want to highlight some of our favourite companies and tell you why they’re inspiring.

Here’s a celebration of some brands that run on exceptional insights, marketing strategies and talent. These companies inspire us through their innovative approaches and commitment to making an impact.

Current Asia salutes ADP

Background: ADP conducted an insightful “People at Work” survey, gathering global data and translating it into relevant insights for various markets.

Why We Like This: This initiative demonstrates ADP’s deep understanding of workforce dynamics, highlighting its ability to adapt services to meet the unique needs of different regions.

What It Showcases: By providing localized insights, ADP ensures that businesses can make informed decisions that resonate with their teams and clients.

Current Asia salutes Payoneer

Background: Payoneer has focused its efforts on empowering small and medium-sized enterprises (SMEs) through cross-border trade initiatives.

Why We Like This: Their commitment to supporting global commerce is evident in their outreach efforts that connect SMEs with international markets.

What It Showcases: By facilitating growth and innovation among small businesses, Payoneer plays a role in fostering economic development worldwide.

Current Asia salutes Cyberport

Background: Cyberport serves as a vital connection point for startups and venture capitalists in Hong Kong’s thriving tech ecosystem.

Why We Like This: By providing essential resources and networking opportunities, Cyberport empowers emerging businesses to thrive in a competitive landscape.

What It Showcases: This initiative highlights the importance of collaboration and support for innovation within the startup community.

Current Asia salutes CvE

Background: CvE is transforming digital advertising by helping companies optimize their marketing investments through improved data utilization.

Why We Like This: Their innovative approach allows brands to refine their advertising strategies, ensuring maximum return on investment.

What It Showcases: CvE’s work illustrates the critical role of data in driving effective marketing campaigns and maximizing impact.

Current Asia salutes the Hong Kong Design Centre

Background: The Hong Kong Design Centre is pivotal in positioning Hong Kong as a global design hub through impactful events like Business of Design Week.

Why We Like This: These events celebrate creativity while fostering collaboration among designers, businesses, and the public, enhancing Hong Kong’s reputation on the world stage.

What It Showcases: The Hong Kong Design Centre’s initiatives highlight the importance of design in driving innovation and economic growth within the region.

Current Asia salutes HSBC

Background: HSBC recently released a compelling brand film that encapsulates the essence of its identity and core values.

Why We Like This: The film sets a powerful tone for the brand, effectively communicating its promise to connect clients with opportunities while adapting to their evolving needs.

What It Showcases: It emphasizes HSBC’s role as a global bank that understands local markets, showcasing its commitment to fostering growth and collaboration across diverse communities.

Conclusion

At Current Asia, we are honoured to work alongside brands that are not only leaders in their fields but also champions of innovative marketing strategies. We recognise their contributions and showcase how Current Asia can support similar initiatives for brands and partners alike. Stay tuned for more inspiring stories as we continue to celebrate excellence in marketing!

‍