Engagement Campaign To Generate Followers​

Engagement Campaign To Generate Followers​

Opportunity​

• Establish LinkedIn presence in Hong Kong & across Asia​​
• Generate 200 external, qualified followers in 6 months.​

Solutions​

• Use images, videos and text content to attract and engage with decision makers and influencers
• Repurpose and localize global content to suit the Asia markets, channel, and audience profile
• Drive target audiences to follow Atradius Asia LinkedIn page and engage with landing page content

Results​

• Raised Atradius Asia online presence/brand with the target audiences across the region
• Paid posts resulted in 212 external followers and 63 qualified form submissions; organic posts generated almost 1,000 followers by end of 6 months

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Country Reports

Crafting powerful content tailored to each region’s unique cultural preferences and sentiments, our team created a strategic mix of LinkedIn organic and paid posts as well as ad copies, headlines, CTAs, and data-capture forms for campaign landing pages. 

Visual components balanced out the ads’ messaging with eye-catching visuals that resonated strongly in Southeast Asia, Greater China, India, and the Middle East alike.

Landing page

URL: https://atradius.sg/get-2020-payment-report.html

UTM code is added to enable GA to track the campaign performance