Leading with Thought Leadership via Digital Content Strategy

Leading with Thought Leadership via Digital Content Strategy

Opportunity​

• Position EY FSO as a thought leader in APAC in financial services digital transformation and fintech among competition
• Need to raise digital marketing performance to meet KPIs set

Solution

• Intensive omni-channel B2B marketing campaigns
• Strategy consultation on their digital content marketing approach (APAC + China focus)

Results

• Google SEO for EY APAC new webpages
• Google SEM in SE Asia and Baidu in Mainland China 
• China digital marketing competitive research, including social media, Baidu, Programmatic, and LinkedIn
• Google Display Network and Baidu Infeed Display ads
• White paper article on CDO Trends site + e-newsletters to target subscribers